This Personal Data Policy ("PDP") is prepared in accordance with the Personal Data Protection Act 2010 ("The Act") that was introduced by the Government to standardise the process of Personal Data ("Personal Data") for commercial purposes. This PDP sets out the policies and procedures of Pacers Sport Events Sdn Bhd ("PSE") with regards to your Personal Data and your consent to the usage and processing of your Personal Data for purposes set out below.

  1. Definition
    1. "PSE" means Pacers Sport Events Sdn Bhd and/or its related and associated companies regardless whether such company(ies) are incorporated in or outside Malaysia.
    2. "Personal Data" means your name, age, gender, NRIC, passport number, date of birth, address(es), email address(es), telephone number(s), credit card number(s), bank account(s), opinion(s), comment(s), information in connection to the transactions, programmes and/or packages you have purchased and /or participated in and such other personal information or your views/opinions that are, have been and may be collected, compiled, processed and maintained with PSE from time to time.
  2. Provision of Personal Data
    1. PSE will obtain your Personal Data when you provide your Personal Data in any way or manner including pursuant to any transactions and/or inquiries made with PSE. PSE may also receive and store your Personal Data when you enter the PSE's websites, social networking sites and/or blogs.
    2. PSE may also receive, store and process your Personal Data which are provided or made available by any third parties (show/event organizers/promoters, business partners, service providers & vendors), for reasons including delivery of PSE's services (for example, process of registration(s) with payment), performance of conditions of sales and/or to comply with the PSE's conditions of sales.
  3. Purposes of Processing
    1. PSE may use your Personal Data for the following purposes:-
      1. To process your order form/registration request/transactions;
      2. To communicate with you via SMS, phone call, email, fax, mail and/or any other appropriate communication channels;
      3. To respond to your inquiries;
      4. For administrative purposes;
      5. To conduct internal activities;
      6. To process and analyse your Personal Data for market surveys and trend analysis;
      7. To inform you of any changes or updates to our products, goods, facilities, programmes, services and/or loyalty incentives which may affect you;
      8. To market and promote the products, goods, facilities, programmes, services, loyalty incentives, and/or such other activities as you may have requested and /or may be offering by PSE, business partner and show/event organizers/promoters;
      9. To prevent and detect fraudulent transaction(s);
      10. Other legitimate business activities of PSE; and /or
      11. Other purposes which the PSE may reasonably deem fit;
    2. Provision of your Personal Data for the purposes listed in Section 3.1 (a) to (k) above is voluntary and optional. However, failure to provide the requested Personal Data or any limitation against PSE to process your Personal Data may result in the PSE being unable (a) to process the relevant order form/registration(s) request/transactions; (b) to provide all or part(s) of the products, goods, facilities and/or services as described above or any other products, goods, facilities and/or services that the PSE is providing to you in a continuous manner; (c) to provide the products, goods, facilities and/or services to the extent as stated in the promotional materials of PSE and/ or by show/event organizers/promoters; and/or (d) to provide any of the new products, goods, facilities and/or services that may be offered by PSE and/or show/event organizers/promoters from time to time.
    3. Your Personal Data may be transferred to, stored in, and processed in a jurisdiction other than Malaysia. You understand and consent that your Personal Data may be transferred outside of Malaysia to those third parties with whom PSE share it as described in this PDP.
  4. Disclosure to Third Parties
    1. For purposes as described herein and to facilitate the provision of the various products, goods, facilities and/or services to you, PSE may share with and/or transfer your Personal Data to:-
      1. the other entities within PSE;
      2. PSE third party service providers and vendors;
      3. show/event organizers/promoters and business partners; and/or
      4. any person under a duty of confidentiality to PSE
    2. PSE may also share your Personal Data where required by law or where disclosure is necessary to comply with applicable laws, legal processes or queries from the relevant authorities.
  5. Rights to Limit Processing
    1. If you:
      1. do not wish to receive any marketing communications from PSE; or
      2. wish PSE to stop processing your Personal Data for marketing purposes or any direct marketing purposes; or
      3. wish to change the manner in which the Group is permitted to process your Personal Data as described under Section 3 above; you may submit a request in writing to the address stated in Section 7 below.
    2. When you visit the PSE's websites, there might be automatic collection of some information about your computer such as IP address, web browser software, and referring website. Such information is only used for the purpose of creating a better user experience and to identify areas for improvement on the PSE's websites.
    3. As a visitor to the PSE's websites, you may also be assigned a permanent cookie file on your computer's hard drive. You may always choose not to receive a cookie file by enabling your web browser to refuse cookies or prompt before accepting a cookie. By refusing to accept a cookie, you may not be able to access certain services and tools offered on the website.
    4. When you access certain pages of the PSE's websites or purchase ticket(s), you may be required to sign in, using an ID and password. Once you signed in, PSE will record your ID in the cookie file on your computer if you checked the box entitled "Remember me". Permanent cookie files remain on your computer's hard drive until you manually delete the file.
  6. Access and Correction of Personal Data
    1. You may, request to access to and/or to make any correction to your Personal Data by submitting a request in writing to PSE to the address stated in Section 7 below.
    2. In respect of your right to access and/or correct your Personal Data, PSE has the rights to:-
      1. refuse your request to access and/or make any correction to your Personal Data in the manner provided in The Act, such as where expense of providing access to you is disproportionate to the risks to your privacy, or where the rights of others may also be violated, amongst other reasons;
      2. refuse your request to access and/or make any correction to your Personal Data as permitted under The Act, including where your Personal Data is being processed by PSE in order to discharge regulatory functions and providing you access and/or the right to make any correction to your Personal Data is likely to prejudice proper discharge of those functions by PSE; and
      3. charge a fee as may be allowed under The Act for processing of your request to access your Personal Data.
    3. Notwithstanding that access is granted to you or any correction/updating of your Personal Data is performed, this PDP shall remain valid and effective at all times.
  7. Enquiries and Contact
    1. You may request for access and/or request for correction of your Personal Data or make any inquiries or complaints in relation to the processing of your Personal Data by contacting the following personnel for further assistance:- Email:


  1. PSE reserves the right to revise this PDP from time to time due to changes in applicable laws and regulations and you shall be deemed to have agreed to such revision(s) if you continue your relationship with PSE without any objection. You are welcome to obtain the latest version of this PDP from the PSE's website.
  2. In case of discrepancies between the English version and other versions of this PDP, the English version shall apply and prevail.